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by Gillian Smith-Clark, ​for The 44 North, Editor-in-Chief


Artwork by Logan Brewer
Artwork by Logan Brewer
The Cheque, please..."This is a story about romance. But it is also a story about power."

I’ve felt it before—that subtle tightening in my body when the bill arrives. A kind gesture should feel warm and generous, but sometimes it leaves lingering doubts: What does this cost me?

I’ve always bristled at the word beholden: Obliged, indebted, bound by someone else’s favour. Raised to value independence, I learned to resist becoming indebted to others. Yet I also absorbed the unspoken social rules around me: The expectations about who pays, who owes, and what it all means.


Nowhere does that tension surface more than at the dinner table.


So when an old, gendered trope resurfaced recently as a social media trend—the idea that if a man is serious, generous, masculine, or worth your time, he should always pay on a first date—I found it unsettling. Not because there is anything wrong with generosity. There isn’t. But because the question of who pays for dinner is rarely just about the money.


It’s about expectations, performance, and what we’ve been taught romance should look like—and what we fear if we don’t play along.


The trend took me back, reluctantly, through time to countless restaurant tables and the small, loaded pause that comes when the bill arrives. As a university student, that moment often brought a knot in my stomach and a quiet flicker of anxiety about the balance of my bank account. Whether on a date or simply out with friends, I quickly learned that “splitting the bill 50/50” could mean paying for someone else’s steak when I had ordered soup.


I also remember the enticing pull of letting someone else pick up the tab when my bank account was low, then wondering whether accepting would leave me feeling subtly indebted. Would I seem cheap if I insisted on paying my share? Ungrateful if I hesitated? Difficult? Rude? A “radical feminist”? Or, worse, would accepting the meal create some unspoken expectation I had not agreed to?


This is a story about romance. But it is also a story about power.


When the bill arrives, it often brings with it a surprisingly loaded question: Who pays? Sometimes the terms have been negotiated ahead of time. Often they have not. Sometimes the server places the bill in front of one person, usually the man at the table if the date is heterosexual, and the old script quietly reasserts itself.


On the surface, this looks like a transactional question about money. But underneath it are layers of manners, class, gender, dating etiquette, sexuality, income, pride, fear, and control. Buying dinner and “picking up the cheque” plays into what many of us have been taught to believe romance should look like, and what it can cost us to accept that script without questioning it.


Over time, the hidden cost of letting someone else pay can feel like compounding interest on a credit card we never really wanted in the first place.


This norm didn’t emerge in a vacuum. As historian Moira Weigel explains in Labour of Love, the shift from 19th-century “calling” (a man visiting a woman at home) to “dating” (couples going out in public) moved courtship into spaces where men were treated as hosts—and thus expected to pay. The expectation took root in a world where men held most of the money, mobility, and social power. 


That history matters because the expectation that men should pay was never simply about kindness. It developed in a world where men generally had more money, more mobility, more public freedom, and more social power. By the mid-20th century, the expectation was firmly entrenched, reflecting rigid gender roles: Men as breadwinners and women as dependents. What gets remembered nostalgically as “chivalry” was also part of a broader structure of inequality.


Literature has long understood the darker side of this dynamic. If history explains the origin of this norm, literature exposes its dangers.


In Boris Pasternak’s Doctor Zhivago, Victor Komarovsky offers a chilling portrait of exploitation disguised as romance. Wealthy, polished, and connected, he grooms and manipulates the young Lara, taking her to expensive restaurants and presenting his attention as protection. His fine clothes, grand gestures, and apparent generosity are not evidence of love. They are tools of control.


His gifts are not acts of love; they are investments in her compliance.


Of course, not every polished and wealthy person is a Komarovsky. Most people who offer to pay for dinner are not predators in disguise. But every society has its modern equivalents: People who understand the performance of generosity but not the ethics of it. The lesson is not that we should treat every kind gesture with suspicion. It is that a flawless performance of romance does not tell us what someone will do when the script stops serving them.


Still, there is an unmistakable appeal to traditional dating rules. Clear rules can feel emotionally safe, and human connection thrives on safety. Dating is exhausting. Dating is expensive. Letting someone else pay can feel simple, flattering, and reassuring.


It can also feel fair. In a culture where women are still often underpaid, undervalued, and expected to invest significant time, money, and effort before they even arrive—clothing, grooming, transportation, emotional labour, safety planning—the idea that a man should pay can feel less like entitlement and more like acknowledgment.


And sometimes, paying is simply kind.


A person can pay because they invited someone out. Because they chose the restaurant. Because they can afford it. Because they want to offer something generous without expecting anything in return. There is nothing inherently wrong with treating someone to dinner. It can be a beautiful and thoughtful gesture.


The problem begins when a gesture hardens into a rule: When “I’d love to pay” becomes “men should always pay,” when generosity sours into performance, and romance turns transactional. When the person who pays, consciously or not, begins to feel that they have purchased more than a meal.


A meal should never come with an unspoken price tag. 


Dinner is not debt.


There is another illusion hidden inside the nice dinner too: The illusion of safety. A person who chooses a good restaurant, dresses well, orders confidently, treats the server politely, pays the bill, and tips generously can appear stable, respectful, and trustworthy. Sometimes they are. But presentation is not character. The ability to perform respectability is not the same as being respectable.


Jane Austen built an entire novel around this problem in Pride and Prejudice. Wickham is charming; Darcy is difficult. Wickham performs goodness; Darcy eventually proves his character. The first impression is not the truth, and appearances are not reality.


As Austen puts it, “One has got all the goodness, and the other all the appearance of it.” That distinction—between performance and character—is worth remembering when we romanticize grand gestures.


That is the distinction worth paying attention to. In the context of who pays for dinner, the issue is not simply whether someone pays. It is what that payment does.


Does it create warmth, or pressure? Does it make the other person feel cared for, or managed? Does it leave them feeling free, or subtly indebted?


This is why the old fantasy of being “swept off your feet” also deserves closer scrutiny. In its sweetest, most whimsical form, it simply means surprise, delight, or being deeply moved. But cultural scripts matter. When we romanticize relentless pursuit, grand gestures, and persistence after hesitation or rejection, we risk teaching people to mistake pressure for passion.


Love that refuses to respect hesitation is not romance: It is a red flag.


A healthier version of romance does not require anyone to be overwhelmed, persuaded, purchased, or won. Romance does not have to mean being swept off your feet. Sometimes it means being met on solid ground.


Romance should not require one person to perform power while the other receives it. It should not require a man to prove his worth through dominance, spending, pursuit, or control. It should not require anyone to prove their desirability by being chosen, treated, or won. And it should not require anyone, regardless of gender, sexuality, or relationship structure, to perform a role that does not fit them.


These norms do not only affect men and women in traditional heterosexual relationships. The idea that one person should always pay—whether because of gender, income, masculinity, femininity, status, or some other expectation—creates a cultural script that can make anyone feel like they are failing if they do not conform. Queer couples, non-binary people, and people in non-traditional relationships can all feel the pressure to perform roles they did not choose.


When we internalize these scripts too deeply, we lose the chance to define romance on our own terms.


None of this means every first date must involve a perfectly calculated split; there are many fair ways to handle a bill. The person who invites can pay. Two people can split it. They can take turns. They can choose something inexpensive, like coffee, ice cream, or a walk, especially for a first meeting. One person can offer, and the other can accept, as long as both understand that a gift is not a contract.


The healthiest approach may not be a single rule, but a shared ethic: No one should feel bought, tested, trapped, or owed.


That ethic matters, because so much dating and relationship advice teaches people to perform roles instead of asking better questions. Is he masculine enough to pay? Is she feminine enough to accept? Did he invest enough? Did she show enough gratitude? These questions reduce people to parts in a very old play.


Better questions might be: Do I feel comfortable? Do I feel respected? Can I say what I want? Can they hear “no”? Does this person’s generosity make me feel freer, or smaller?


Who pays the bill at the end of dinner will never answer all those questions. But sometimes, the way someone handles it tells us more than we expect.


So perhaps the best rule is this: Pay attention not only to who reaches for the bill, but to what happens next.


Many years later, I am no longer that student pinching pennies and silently calculating what I can afford to pay, literally or metaphorically. Now, when I have the opportunity to take someone to dinner and pay for the meal, I try to do it with the quiet understanding that the best kind of generosity does not leave the other person feeling small.


I remember what it was like to be on the other side of that equation: The way a free meal could feel like a gift or a trap, depending on the context. I also understand now that sometimes letting someone pay for dinner, and allowing them to care for me, can be a gift of another kind.


True generosity is not only about what you give. It is about how you allow the other person to receive it: Without strings, without debt, without the unspoken weight of obligation.

And romance, in my opinion, should never begin with debt. Love, in all its forms, should never require anyone to give up even a whisper of their integrity.


So who should pay on a first date? Be prepared to pay for your own meal. Not because generosity is suspect, but because freedom—from obligation, from silent contracts, from the weight of expectations—is priceless. 


by Erin Sweeney for The 44 North, Second-Place Winner of our Inaugural Essay Contest


Artwork by Logan Brewer
Artwork by Logan Brewer
"Looksmaxxing offers something seductive here: a concrete explanation for inexplicable pain."

“Is it over for me?” In the exposing glow of a bathroom mirror, a young boy meticulously picks apart his facial features with surgical precision. Canthal tilt? Negative. Jawline? Insufficiently defined. Cheekbones? Too low. He has spent the day scrolling through posts where other young men share before-and-after transformation photos, amateur surgical tips, and elaborate routines under the false guise of transforming them into a version finally worthy of love. This is looksmaxxing, and it’s not your ordinary internet trend, but far more detrimental. It’s the consequence of a society that has convinced an entire generation that their worth, instead of being inherent, must be earned through an endless cycle of self-improvement, that belonging is conditional on meeting endlessly evolving standards of “perfection.”


Looksmaxxing refers to the systematic pursuit of physical attractiveness through numerous means, from skincare routines and fitness regimens to extreme cosmetic procedures such as orthognathic (facial bone) surgery. This term, originating in online male communities, frames appearance enhancement as a strategic “maximization” problem that can be solved through physical optimization. While levels distinguish between non-invasive “softmaxxing” and surgical “hardmaxxing,” the underlying philosophy remains consistent: physical appearance is a

variable to optimize one’s romantic and social success (Farrell).


The phenomenon exploits fundamental human psychology. We are, by evolutionary design, constant comparison machines. Our ancestors survived by assessing where they stood within stable communities of around 150 people, according to Dunbar’s number in anthropology.


Today, that same instinct faces an impossible feat: comparing ourselves to a curated algorithmic feed of millions (Collins).


Dating apps have weaponized this vulnerability, transforming romantic connection into a gamified meritocratic marketplace where first impressions occur in milliseconds (Cobb). A young man opens Tinder and immediately begins collecting rejections. These apps quantify what was once mysterious—attraction and desirability—transforming connection into data. Match rates, response times, read receipts. When rejection becomes numerically visible, insecurity doesn’t just seep in; it devours.


Social media intensifies this through “upward social comparison”: our tendency to measure ourselves against those who seem better off (VerPlanck). Instagram learns which idealized faces and bodies hold your attention and dispenses them relentlessly. Each scroll reinforces a brutal narrative: they have what you lack. Comparisons are always unfair: your lived reality against someone’s crafted illusion.


The digital world isn’t only a space for comparison—it exacerbates isolation, breeding what has become known as the male loneliness epidemic. Nearly 1 in 5 men now claim they don’t have close friends (Holcombe). Without anyone to remind you that you give great advice or your presence makes their day, the ruthless cycle spirals endlessly. Isolation powers comparison to unrealistic standards, which convinces you that your looks are the problem, driving you deeper into reclusive, insecurity-driven self-improvement instead of reaching out for an actual human connection.


Looksmaxxing offers something seductive here: a concrete explanation for inexplicable pain. If you’re lonely and don’t know why, the uncertainty is agonizing. However, if you can point to your “negative canthal tilt,” suddenly, chaos has order. The forums provide a taxonomy of flaws, transforming nebulous suffering into specific problems with specific solutions. You can’t fix broader socioeconomic forces driving loneliness, but you can spend six hours doing facial exercises and measuring progress, believing you’re building towards the moment you’ll finally be enough.


What makes this sinister? The vulnerability of who gets targeted. It’s happening in plain sight, actively flooding millions of feeds. These communities—the manosphere and toxic incel subcultures—don’t just happen to stumble upon vulnerable young men by accident. They actively prey on them, targeting boys at their lowest, often in adolescence, when their bodies and identities are still growing. A 14-year-old whose face isn’t fully developed is told his natural bone structure has already sealed his romantic fate. These communities offer what seems like solidarity and answers precisely when young men are desperate for both, then gradually introduce more extreme ideologies alongside the facial measurements. What begins as skincare advice can become a pipeline into misogyny, radicalization, and deepening isolation: the very opposite of the connection these young men actually need (Rosdahl).


Women have always lived this way. They have been “looksmaxxing” for centuries, though we called it something else: beauty routines and feminine self-care. The crucial difference is not only in the attribution of blame but in the stakes themselves. For women, appearance has never been optional. It has been the primary currency of social value, the prerequisite for basic respect and dignity. A conventionally “unattractive” woman faces systemic devaluation: dismissed in professional settings, rendered invisible socially, treated as if her failure to be beautiful is a moral crime. Meanwhile, a balding, “unattractive” man can still command authority and be taken seriously as an intellectual. His worth is assumed; hers has to be proven physically through her face and body.


Patriarchy works exactly like this. It controls women by linking their value to their appearance, then profits off their efforts to meet unattainable ideals. The mental health consequences have been dire. Eating disorders are the deadliest of any psychiatric illness, with about 90% of cases reported in women (Clerkin). The dramatic increase in depression and anxiety in girls can be attributed to appearance-related social pressures, but this lifelong pain and suffering has instead been normalized and even glamourized. “Beauty is pain,” we hear as if starvation is a coming-of-age ritual instead of a mental health crisis.


When women engage in elaborate beauty practices, they do so under crushing systemic necessity. The narrative whispers that if they’re alone or overlooked, they simply haven’t tried hard enough. The blame curves inward, becoming a lifetime of shamefully monitoring their own acceptability. They internalize a system designed to diminish them.


Many men approaching looksmaxxing operate from a fundamentally different position. They have not been taught that their entire social value depends on their appearance. Rather, they’re experiencing perhaps their first sustained encounter with the appearance-based judgment women experience daily. Instead of turning critique inward, they externalize it, constructing theories about female “hypergamy” (Whitney). The forums seethe with resentment towards women framed as obstacles rather than fellow human beings facing impossible standards.


This distinction matters. Women face systemic oppression that strips them of dignity and opportunity. Many men in these spaces are facing romantic disappointment, which is indeed painful but not the same as having one’s fundamental value questioned. The anger stems from entitlement, believing they deserve romantic access. When it’s not granted, they blame women rather than questioning the transactional way they’ve been taught to view relationships. While both internalization and externalization lead to suffering, externalization has contributed to concerning patterns of misogyny and gender-based violence (Patel).


Looksmaxxing is merely one manifestation of what we might call the optimization imperative: a cultural belief that human worth must be perpetually earned, measured, and improved. In society, every aspect of existence has become a spot to enhance: sleep, diet, and even social skills are subjected to relentless improvement.


This ideology rests on a dangerous premise: that we must become worthy of love and belonging rather than possessing these rights inherently. When worth is conditional, the target inevitably moves. The teenager measuring his canthal tilt will be measuring something else tomorrow, because the problem was never how he looked. The problem is the belief he needs to earn his place through ceaseless self-transformations.


Recent research makes this clear. Rates of anxiety, depression, and suicidal ideation among young people have boomed (World Health Organization). When existence becomes a performance for worthiness, the pressure becomes excruciating. The impacts go beyond individual suffering. Lonely young men become easily pushed towards radicalization and extremist ideologies offering simple answers to complex problems (Santa Cruz), creating a culture built on resentment in which misogyny flourishes. Meanwhile, women navigate impossible standards while bearing additional burdens of discrimination. The optimization culture doesn’t discriminate in its cruelty but simply distributes damage differently. Perhaps most tragically, the optimization imperative prevents the very connections it ostensibly serves. When we view relationships as transactions, only showing the best version of ourselves, we eradicate the potential of truly being known. For intimacy, we need vulnerability to embrace who we are, even with doubts and flaws.


After everything, there is hope. It’s not some faint dream, but change already happening right here. Conversations are shifting: body neutrality, believing your body is a tool for living, not an object to perfect, has now become mainstream discourse (Sreenivas). Millions of young people are seeing these ideas right when they’re most vulnerable to the optimization trap, now understanding that their worth isn’t debatable before the lie has fully solidified.


The research speaks volumes. The Harvard Study of Adult Development found a truth of beautiful simplicity after nearly 80 years of tracking its subjects’ lives: the quality of one’s relationships is a far better predictor of happiness and longevity than appearance, achievement, or material success ever could be (Mineo). Couples who were happily together after many years weren’t the ones who had the best wedding pictures, but the ones who built genuine intimacy through vulnerability, not transaction. If connection triumphs appearance, why believe the lie?


Online spaces are fragmenting in interesting ways. Yes, toxic forums still exist and continue to prey on vulnerable young men. However, positive communities are rising equally as strong. Content creators have built audiences around authenticity: no filters, discussing therapy and medication transparently, and sharing actual struggles. Fitness influencers now expose how lighting, angles, and hormonal changes drastically affect our appearance, showing even those with visible abs have belly rolls when they sit down, breaking myths that people stay “chiselled” every second. These aren't minority creators; they’re reaching millions of the same algorithmically vulnerable teenagers that the manosphere targets, offering a different story: being human was never about being “perfect.”


Some of this hope is institutional. Even schools here in Canada are incorporating media literacy into their curriculum to educate children on how algorithms use insecurity for profit (Johnson), with other Canadian organizations dedicated to upholding this, such as MediaSmarts, which educates students to critically analyze digital platforms. Policy is also moving forward to make a change. This includes legislation in the United Kingdom that has banned the advertising of cosmetic surgery targeting minors due to potential concerns about body image and mental health (Gruet). Influencers must also disclose photo editing in commercial posts to combat unrealistic beauty standards under Norwegian law (Grant). These measures won’t solve everything, but they do recognize something important: individual effort alone doesn’t stand a chance in billion-dollar industries whose main goal is to profit off of insecurities.


Although the real change happens privately: therapy sessions and group chats. People

have been realizing a key truth: There’s no such thing as “reaching a full physical potential” that

will finally make one acceptable.


This realization is contagious. Each person who breaks free weakens the system because the optimization imperative is artificially constructed. It only works if people believe in it, and increasingly, they don’t.


The path forward requires rejecting the premise entirely. We must learn to recognize the optimization imperative’s promises as lies. Building lives rich with meaning beyond appearance, pursuing passions, and creating genuine connections can offer liberation. Together, we must demolish systems that profit from insecurity while teaching young people that their worth is inherent, not earned, to create space for authentic connection.


The young man in front of his mirror, asking, “Is it over for me?” deserves an answer: No. It’s not over. It never was. His canthal tilt is irrelevant to his capacity for kindness. His jawline has no impact on his worthiness of connection. The person he already is, uncertain, searching, imperfect, is enough. The young woman, exhausted from monitoring her appearance, deserves to reclaim that energy for what actually fulfills her. This requires courage to be imperfect, to be vulnerable.


They both deserve liberation from the belief that worth must be earned. That liberation is becoming inevitable, not through optimization, but through recognizing that optimization was never necessary at all.

About the Author

Erin Sweeney is a youth advocate passionate about political literacy and confidence. As the founder of the global youth initiative Diplomatic Drop (@thediplomaticdrop) and a core team member of Let’s Change Confidence, a Plan Canada movement, she is dedicated to empowering young people around the world. Erin aspires to study law in the future.

Connect with Erin on LinkedIn & Instagram @itserinsweeney


References

by Gillian Smith-Clark, ​for The 44 North, Editor in Chief


A chess set overexposed in pink, purple, and blue hues
A chess set overexposed in pink, purple, and blue hues

What if the most radical act today is not to react, but to pause?

Chess is not just a game. It is an ancient philosophy of attention—a way I first learned to analyze the world from my father, who taught me to play as a young child. We’d sit together on the living room floor with a board and a beautifully carved chess set between us, as he guided me through the moves and the stories of each piece. Over the years, he used the game as a metaphor for life: patience, strategy, and the understanding that not every threat needs an immediate response. I stepped away from the game for many years but returned in 2016, when it proved to be an excellent anxiety reducer during the particular politics of that year. When the world feels like it’s moving too fast, I still turn to the board. It reminds me that wisdom often lies in the pause rather than the rush.


It asks for patience, wisdom, and the ability to think beyond the immediate move. The game rewards restraint, foresight, and the understanding that not every threat needs an immediate response; that the dramatic move is not always the wise one.


Lately, I have been reflecting on the discipline required to “play the long game” in both my own life and the world around us at this moment. We live in a time that rewards reaction: outrage is immediate, drama permeates the air in real time, and power is often performed through impulsiveness rather than judgment. But force without thoughtful strategy is not mastery; it is instability, chaos, and the erosion of our own judgment.


That feels especially true now. As war escalates between the United States, Israel, and Iran, and as political life in the U.S. continues to be shaped by bluster, performance, and short-term domination, it is hard not to notice the absence of genuine discipline on the global board. There is an added irony in watching Trump threaten to strike Iran “extremely hard” and send it “back to the Stone Ages” while appearing, once again, to misread the strategy of the very regime he claims to be overpowering. The lesson is clear: intelligence and power are not the same thing, and finesse—in politics as in life—is rarer than it should be.


At The 44 North, we are interested in something quieter yet more demanding: thoughtful attention, moral seriousness, and the long view. This issue reflects that commitment in different ways – from questions of gender and power to stories about surveillance, selfhood, and control. Again and again, the pieces in this issue ask what it means to remain clear-sighted in systems that would rather make us reactive, doubtful, or numb.


You’ll find that spirit in our review of Inter Alia, Suzie Miller’s play about the slow, cumulative violences that can unsettle even the most accomplished women in male-dominated spaces. You’ll find it in our latest Artist Spotlight featuring Capsule Community, and in this issue’s Writer’s Room selection, “On the OSAP Cuts: Could We Have Stratified the Cold?” You’ll find it, too, in the second- and third-place winners of our essay contest, which examine surveillance, optimization culture, and the erosion of inherent worth with urgency and intelligence.


This issue also includes Andrea Gibson’s powerful poem: “In the chemo room, I wear mittens made of ice so I don’t lose my fingernails. But I took a risk today to write this down.” Its title feels like its own kind of opening move: vulnerable, precise, and brave.


On the political side, we are pleased to feature work from Sylphia Basak and Cole Martin, whose pieces explore public anxieties around artificial intelligence and the geopolitical stakes of the Strait of Hormuz. More broadly, this issue also marks an exciting next step for The 44 North: the addition of a new team of political writers, including Basak and Martin, who will be contributing analysis and commentary between issues. At a time when public discourse is often flattened by speed, certainty, and outrage, we are proud to be making more space for political writing that is thoughtful, independent, and unafraid of complexity.


We are also happy to share that our newsletter has officially moved to Substack and is reborn as Points North: a place for field notes on culture, politics, and the world around us, alongside updates on our latest issue, podcast episodes, events, contests, and more. We hope you’ll join us there – not just to read, but to reflect, to question, and to play your own long game.


If chess teaches us anything worth carrying into daily life, it is this: patience is not weakness. Restraint is not retreat. To pause, to think carefully, to resist manipulation by headlines and noise—these are not acts of passivity, but of discipline. They are how we protect our judgment. And with it, our humanity.


Thank you, as always, for reading.


Warmly,

Gillian Smith-Clark

Editor in Chief, The 44 North Media


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