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by Gillian Smith-Clark


A blurry photo negative of five men in suits
A blurry photo negative of five men in suits
"Layered underneath that fabric of an unhealthy masculine ideal is the broader objectification and commodification of women and gender expansive people, and a culture that too often confuses coercion with consent." ​​

The exact number remains unverified, but a group of young men got the text from Michael McLeod to come to a London, Ontario hotel room that night. E.M. testified at trial that as many as eleven men were in the room over the course of the evening; the Crown’s argument stated that ten showed up. The trial record does not fix a single, undisputed number for how many got the text or how many were present in a way that all sides accept – what we do know is that there was a group text sent to multiple players: some responded, others didn’t. It has also been reported that McLeod, after having consensual sex with E.M., went out into the hallway of the hotel that night and invited more people into the room. 

No one involved, as far as we know, recognized that this could be a situation where a young woman might need help, that she might have found herself in a situation she was not anticipating, might have felt blindsided – possibly scared and overwhelmed in an environment where her judgment was impaired by alcohol, was surrounded by men who were not only strangers to her, but physically intimidating. 

There are so many lingering questions about both the events of that night and the subsequent trial and verdict – the lack of empathy by the judge and prevalence of victim blaming and shaming (e.g. Justice Carroccia’s petty and demeaning finding that E.M.’s evasive response to a mistake she had made about her weight was “telling,”) that was present both at trial and in the verdict; the noticeable absence of expert testimony on trauma; the gruelling nine days of testimony that E.M. was put through on the stand, a judicial system that seems incapable of handling sexual assault cases well and a 91-page final written decision that reeks of bias and internalized miso

gyny.  


Further, a crucial and haunting question is: Out of those men who didn’t respond or participate, why did none question or intervene in any way? Reach out for help or advice from a friend, coach or parent? And by extension, how can we work as individuals and as a society to ensure that future outcomes, in similar situations, end differently? 

The question of the young men who did nothing to help is one that immediately invokes a toxic mixture of strong emotions – sadness, fear, revulsion, anger, contempt – yet understanding the motivation behind the thought processes of the men involved can provide at least some insight into how to change behaviour, change culture, and offer a measure of hope for the future. 


Understanding the ‘Why’


Beyond the bystander effect, fear of social consequences and moral disengagement, we live in a cultural landscape that often characterizes an ideal vision of masculinity as one of power, dominance, aggression, emotional suppression, and impulsivity. Pete Hegseth articulated this philosophy perfectly in a recent speech to U.S. generals, where he describes ideal leadership culture as defined by ‘aggressiveness and risk-taking.’  Hegseth went on to say, “[…] an entire generation of generals and admirals were told that they must parrot the insane fallacy that quote, our “diversity is our strength”.” 

Layered underneath that fabric of an unhealthy masculine ideal is the broader objectification and commodification of women and gender expansive people, and a culture that too often confuses coercion with consent.  Underneath that layer, at the base of everything, is a cultural foundation where boys are inundated from early childhood with the message that they must suppress and lock down their own emotions or risk rejection from those they depend on and love. Activist and writer Jeff Perera speaks about this phenomenon particularly well in a recent podcast episode for The 44 North, “Moving From Harmful to Helpful Ideas of Manhood” alongside his written companion essay, “Five Truths on Not Buying into the Manosphere Bait and Switch.”

 

The result, on that particular evening in London in 2018, was that the text received probably didn’t trigger any alarm bells or uneasiness because this type of behaviour is not only normalized but expected. And too often, it is still celebrated.


These were young, male, elite athletes who were raised in an environment where objectifying and commodifying women was so typical, so woven into the fabric of their society, that they didn’t see it as alarming – they probably didn’t see it at all. Therefore, there was no cause for alarm or an impulse to intervene.

   

One of the many unintended consequences of boys and young men being systematically taught emotional suppression (and often punished and shamed for certain types of emotional expression, e.g. ‘boys don’t cry’) from an early age, is that they also learn to subconsciously ‘switch off’ their feelings, the prerequisite for an ability to switch off cognition, critical thinking and their humanity in the moment. That foundational mechanism can allow an otherwise intelligent, kind, talented young human to ignore any alarm bells that might be sounding in their heads. This isn’t a case of ‘a few bad apples’, but a foundational problem requiring systemic change. 

 

Taking Action: What makes a difference?

It starts with us. As individuals and as a society, we play a foundational role in shaping how boys and all genders understand masculinity — what it means to be a “good man,” how to express emotion, how to relate to others with empathy and respect, and how to take responsibility for our actions. Together, we can build a new vision of healthy masculinity — one that values wisdom, integrity, moral courage and thoughtfulness. 

 

A simple place to start is by celebrating and recognizing the right qualities in all genders – by recognizing our own humanity so that we can see it in others – and by finding everyday role models who exhibit strength through emotional intelligence, compassion, and moderation.  

 

Further Reading

Resources


by Mikaela Brewer ​for The 44 North

A photo of Erika sitting on a beige couch next to a large, white-curtained window & gold-framed mirror. Her legs are crossed & she’s resting her chin on her hand, smiling. She’s wearing a black top, black sandals, and a patterned skirt in shades of brown. She has dark brown curly hair & eyes, and light brown skin. 
A photo of Erika sitting on a beige couch next to a large, white-curtained window & gold-framed mirror. Her legs are crossed & she’s resting her chin on her hand, smiling. She’s wearing a black top, black sandals, and a patterned skirt in shades of brown. She has dark brown curly hair & eyes, and light brown skin. 

Illustrator, Poet, Multimedia Artist


Erika Flores (she/her) is a self-taught Toronto illustrator, poet, and multimedia artist. She is best known for using diverse mediums such as digital illustration, acrylic paintings, and engravings. Notable clients include: Nike, NBA, WNBA, Microsoft, AFC Toronto, PWHL Toronto Sceptres.


As the proud daughter of Filipino immigrants, Erika’s work reflects her values and passion in creative storytelling through heritage and culture, empowering marginalized communities, and the art behind athleticism and sports. This can be seen through her work with various sports leagues, notably designing the inaugural away jersey for AFC Toronto, designing court murals and backboards for WNBA and Maybelline New York, illustrations for Nike x WNBA for Canada’s first ever WNBA game in 2023, and her various illustration projects with NBA Canada x Microsoft.

Website: INKSCRPT | Toronto Illustrator & Calligrapher, Erika Flores 

Instagram: ​​ERIKA - Illustrator Artist (@inkscrpt) • Instagram photos and videos 

“As someone who has always been a big advocate of grassroots initiatives, seeing the worlds of art, sport, community, advocacy, and infrastructure all in one impactful project has always been something I’ve actively sought. To be the artist to work on a project that means so much to an historically underserved community is a privilege I don’t take lightly.”

When I first came across Erika’s work, while attending Canada’s first ever WNBA game in 2023, I was on the cusp of dipping my fingertips into basketball again after years away. I couldn’t name this at the time, but I was craving ways to re-ground my love of the sport—to heal my tattered relationship with it after retiring so abruptly in 2020. It felt akin to grief—to severing full-body connections with a home, culture, language, and art practice. I filled the cavity in my heartspace not only by picking up a basketball again, but by reorienting to it artistically. 


Erika’s work was a portal—a gate that opened when I needed it most. And I’m not the only one.


It feels strange thinking of sport as art; I was taught to see it scientifically, mathematically—calculating—where the gym is ‘the lab.’ I don’t believe these elements/metaphors are baseless, by any means, but they’re incomplete alone. 


Erika (she/her) is a self-taught Toronto illustrator, poet, and multimedia artist. She’s best known for using diverse mediums such as digital illustration, acrylic glass paintings, and engravings. When I first reached out to ask her about this piece, we further connected through her poetry (two of my favourites are: Shapes & Forms of Resistance and By A Child of Immigrants). 


As the proud daughter of Filipino immigrants—who are huge basketball fans—Erika’s passionate and creative storytelling work beautifully braids together her values, heritage, and culture. Her art breathes life into patterns and palettes of colours—families of colours—to empower youth, queer communities, and all who’ve been marginalized or displaced from home and family. I’m reminded of Rupi Kaur’s words, “It is a blessing / to be the color of earth / do you know how often / flowers confuse me for home?” Her artwork extends the hand of home—both a reflection and an invitation. 


Witnessing athleticism and sport as art, as Erika does, amplifies how they’re appreciated by fans and crafted by athletes. Sport reaches a new wavelength of light when captured by a parallel artform, such as painting. Perhaps this practice truly is the synergistic poetry of our world: when two art forms come together to show us something we wouldn’t have been able to see without the portal of an artist’s hand. 


Covered by Yahoo News, Global News, CBC, MSN, and AInvest, one of the most rejuvenating examples of this is Erika’s collaboration with the WNBA, Maybelline New York, and Buckets & Borders. In the Jane and Finch neighbourhood, Oakdale Community Centre was refurbished with Erika’s brilliant artwork alongside new nets, equipment, a youth basketball clinic, and a mental health training session developed with Kids Help Phone. A central part of feeling safe to grow—learn, play, explore, and develop self confidence—is feeling valued and seen. Erika’s artwork—thoughtfully reflective of the community and radiant expansion of women’s basketball—catalyzes this alongside the facility’s upgrades, together amplifying the power of carefully designed and managed third spaces that bolster community mental health and collective care. Now, Oakdale Community Centre is not only a lab for learning skills, but a studio for creative expression. In combination, these enable the vulnerability of courage and bravery, and a space that fosters them is life changing—and often saving. 


Erika’s work truly embodies what it means to say art is fundamental, necessary, and resistance to the status quo. It’s embedded in the fabric of our world—the energy that threads change and the sun that reaches across the landscapes of our lives. In this case: Canada’s first WNBA team, sport, community, mental health support, safe infrastructure, and the non-linear feedback loop that these coexist in together. 


Please take a look through three of Erika’s recent projects, below, including images and captions from her that offer a wonderful window into each one!


WNBA x Maybelline New York x Buckets & Borders Court Design


Erika was asked to illustrate 3 large murals & backboards as part of a court refurbishment project in collaboration with WNBA, Maybelline New York, and Buckets & Borders. 


1) Accessibility text: A basketball court with grey brick walls & wooden rafters. On the wall is Erika’s mural, with a beige background & images of women playing basketball, painted in overlapping shades & shapes of vibrant orange, red, blue, and yellow. The overhead lights are on in the gym, and the sun is shining through the windows. The logos for the WNBA, Maybelline New York, Buckets & Borders, and Erika’s signature & Instagram handle are printed in white in the bottom corners, alongside the words “BRAVE TOGETHER” in hand-written capital letters. 2) Accessibility text: A zoomed-out view of photo 4, featuring two basketball hoops. Beneath them are two black racks of WNBA orange & white basketballs. A mural is on the wall between them, with an orange background and the words “oakdale BE BOLD BE BRAVE” in yellow text, a mix of cursive & hand-printed capital letters, on the left of the mural. On the right side is a yellow hand with orange, blue, and red drawings of people playing basketball inside it. 3) Accessibility text: A basketball court with grey brick walls & wooden rafters. On the wall is Erika’s mural, with a beige background and images of women playing basketball, painted in overlapping shades & shapes of vibrant orange, red, blue, and yellow. The overhead lights are on in the gym and the sun is shining through the windows. The logos for the WNBA, Maybelline New York, Buckets & Borders, and Erika’s signature & Instagram are printed in white in the bottom corners, alongside the words “be bold” in cursive print. 4) Accessibility text: Against the grey brick wall of the court & above a string of pink basketballs on the floor, a hoop’s backboard features Erika’s artwork. It has a yellow background with curved designs in shades of red, orange, and blue. The logos for the WNBA & Maybelline New York are printed in white in the bottom corners.

“As someone who has always been a big advocate of grassroots initiatives, seeing the worlds of art, sport, community, advocacy, and infrastructure all in one impactful project has always been something I’ve actively sought. To be the artist to work on a project that means so much to a historically underserved community is a privilege I don’t take lightly.


Research shows that young people, especially young girls, experience better outcomes when participating in sports: from mental and physical health to learning crucial social skills and reducing the likelihood of being involved in violence. Yet we see girls under 14 drop out of sport due to a lack of access, safe spaces, and representation.


Refurbishing a basketball court into a beautiful, functional, safe, welcoming space with designs that young girls & women can see themselves in is just ONE STEP towards addressing these needs.


Every moment we show up - on the court, through artwork, through community, through taking meaningful action - is one brave step to breaking barriers for girls & women.

As an artist in the sports industry, this continues to be a lifelong goal of mine: to keep creating representation and empowering diverse communities through my artwork and participating in impactful projects that elevate that platform.”


—Erika's Instagram


 Inaugural Away Jersey Design for AFC Toronto


Erika had the honour to be part of Canadian soccer history by being the artist to design the first-ever away jersey for AFC Toronto’s inaugural secondary kit! This was the Northern Super League’s first ever season, where the jerseys were worn by both players and fans alike.


1) Accessibility text: The AFC Toronto jersey. It has a black accenting, including the logos of Desjardins, Hummel, and the team. The jersey has a white background and light blue designs—several small illustrations reflecting the city of Toronto: a woman wearing a hijab, the CN Tower, a squirrel, the TTC, a Canada goose, and much more. 2) Accessibility text: A photo of Erika wearing the AFC Toronto jersey & black pants. She is holding a white & gold soccer ball, and is looking up at the camera.

“As both a sports fan and an artist, designing a jersey for your city is the epitome of a dream project. When I designed it, I wanted to create a jersey that people could wear for years to come, that people can look at and be like This is OUR city. This is OUR team. And I hope everyone feels that pride when they look at them. 


A year ago, when I designed this jersey, I did a call-out on social media asking people to share what they think of when they think of Toronto. I’ve incorporated almost every single feedback I received—down to the “long lines” and “raccoon” sentiments—to try to capture what this city means to those who are from here. 


But what makes this even more special is that this jersey, this game, is part of a historical moment in Canada—we have a professional women’s soccer league for the first time in Canadian history. This is a huge moment, and to be a part of that is such a privilege. 

My favourite feature of the jersey is the CN Tower with the roots growing out of it. It was the very first thing I illustrated and the first thing that came to mind when I think “What does Toronto mean to me”. That part of the design is dedicated to my immigrant parents, who came here from the Philippines to plant new “roots” and give me a better life. And it’s ultimately dedicated to many families like mine who consider Toronto their home—their “roots”.”


—Inaugural game interview quotes


Nike x WNBA Collaboration for Canada’s First Ever WNBA Game


Together with Nike and the WNBA, Erika designed 32+ illustrations celebrating Canada’s first-ever WNBA game. These designs were part of a brand activation by Nike at Foot Locker Canada, where people customized their Nike apparel by heat-pressing her designs onto their merch in-store. The theme around the designs was to celebrate the growth of the women’s game in Canada with a special ode to her city, Toronto.


1) Accessibility text: A white page featuring many of Erika’s designs in shades of orange, red, green, yellow, and dark blue. There are numbers, many different women playing basketball, Nike swooshes & logos, maple leaves, trophies, the subway, WNBA & team logos, and fun phrases. 2) Accessibility text: A photo of Erika wearing black pants & a black t-shirt that features her designs. She is holding an i-Pad with her art pulled up on the screen, and is sitting on a wicker stool next to a large plant.

“Fun fact: the six women line art designs that were part of this project were originally part of a personal project on women’s basketball that I was already working on during that time. But when I heard Nike wanted to celebrate women in basketball for this historical event, I knew I had to use these. I knew this was the chance to use this platform to bring in representation, to create a series of diverse baller women that people can look at and think, “I could be them, too”.

Art is storytelling. One of the biggest prides an artist could have is the opportunity to share these stories but most especially have people resonate with them. It was my biggest honour to have people thanking me for putting the Philippines sun on the swoosh; for adding a girl baller in a Hijab. How could I not?


One moment with this project that will stay with me forever is when a woman, who is also of colour but not of Filipino heritage, asked me what the sun symbolized. After I explained it to her (i.e. it’s the sun from the Philippines, where I was born), she said, “I’m definitely putting it on my shirt then”. Surprised, I asked, “Really? But it’s such a specific symbol,” and to that she replied, “If one of us makes it, we all make it”. 


So yeah, WE made it. We really made it.”


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